BLNDN increased conversions by 4x on its Black Friday site, blondefriday.com
Heartbeat quickly assembled a group of Ambassadors with high engagement rates to post with the product, driving followers to BLNDN’s Black Friday sale with a strong Call to Action in their caption. By identifying a group of Ambassadors who had blonde hair and were interested in the product, Heartbeat was able to deliver genuine reviews and introduce new potential customers to the BLNDN brand.
The campaign saw consistent engagement above industry average, with an overall engagement rate of 6.2%. The well-crafted captions along with quality images led to a record-breaking site conversion rate of over 6% over Black Friday weekend, which is more than 4x the typical conversion rate of 1.5%.
Conversion from Site
Avg. Engagement Rate
Spent a good minute washing this hair of mine so I styled it in a little ♡ to tell you about a hair product my blonde hair soaks up🌸 @myblndn proven to increase shine, dryness and damaged hair! Check out the link in my bio 👆🏻 50% off sale going on now!
2.61% Engagement | 59.2k Followers | 847 Likes