Dunkin’ drives in-store purchases for their new espresso line.

Dunkin’ aimed to drive awareness and in-store purchases for their new line of espresso beverages, while simultaneously producing great content for repurposing.

The Solution:

Heartbeat selected a highly targeted group of coffee-loving Ambassadors to create word-of-mouth endorsements across the United States. Each Ambassador was required to purchase a Dunkin’ espresso beverage in-store and try it out for themselves, which made for great content and authentic recommendations to their friends and followers.


The Results:

Heartbeat’s Ambassadors generated 2,130 clicks and over-delivered on our engagement goal by 274%, proving that our pet-owning Ambassadors have a highly active audience that are excited to discover new products and services for their furry friends.


Avg. Engagement Rate


Total Reach



Ambassador Highlight:

I tried the new Caramel Craze Latte and it’s so tasty! If you’re a crazy coffee lady like me, head to @dunkin and try their new Signature Lattes available in Blueberry Crisp, Cocoa Mocha and Caramel Craze! You’ll thank me later!


7.9% Engagement |  7,115 Followers | 1,199 Likes