TOMS drives web traffic for their #EndGun ViolenceNow campaign

TOMS aimed to drive people to their site to fill out a digital postcard addressed to their state representative that advocates for gun control, as a call-to-action for their “End Gun Violence Together” social campaign.

The Solution:

Heartbeat activated over 1,000 female ambassadors in the United States to encourage their friends and followers to visit the TOMS website and fill out a postcard to their local representatives.


The Results:

Heartbeat enhanced existing virality to the campaign after an interview with the TOMS founder on Jimmy Fallon, and was able to activate a large pool of ambassadors in a matter of a few days. Our ambassadors were able to collectively drive over 11,500 bio link clicks to the TOMS site, as well as raise awareness around a relevant social justice movement.


Total Engagement Rate


Posts on Instagram


Bio Link Clicks

Ambassador Highlight:

Proud to partner with @toms to #EndGunViolenceTogether and spread peace ✌🏼 It only takes a few seconds to go to and send your representative a postcard demanding that they take action on what more than 90% of Americans agree on: Universal background checks


3.1% Engagement |  104k Followers | 9,880 Likes