Dean was co-founder in 1994 of MONEY.COM, where he served on the board of directors and as VP, Marketing & Sales.  In early 2004 the company (re-christened Power Steering) raised $5m in second round financing from Advent International.  In the mid-1990’s Dean worked as the Senior Marketing Manager for Lotus Notes, where he defined the marketing, pricing, sub-branding, and co-branding strategies for document imaging, workflow, telephony, wireless, video, and multimedia.  He also produced videos and oversaw publicity, advertising, and nationwide, multi-vendor promotional tours.  In the mid-1980’s Dean was Director of Marketing & Advertising for AI Architects, a manufacturer of LISP coprocessors.  In all three organizations, Dean managed a sizeable marketing and advertising budget and implemented several successful nationwide marketing campaigns.
 
Dean is also CEO and founder of KidsRule®, a tv and film production company based in Boston, Mass.  He wrote, produced and directed the 35mm feature film The Adventures of Space Baby & Mental Man and the HD short film, The Interpretator, and is in development on a number of other projects, including a consumer products ratings show by and for children.
 
Dean has a degree in Government (minor in Economics) from Harvard College.  He is an avid singer and music producer, and has appeared on television and radio, and throughout the US and Europe.  He is founder of the benefit concert series Jazz for Life, which raised tens of thousands of dollars for homeless shelters and famine relief over its eight year run.
 
Dean’s articles on marketing and technology have appeared in Dr. Dobb’s Journal, IEEE Journal, and Imagine, among others.  He is a frequent speaker on topics related to customer information systems.  Conference presentations include:  Innovate "Workflow and the Fractal Firm"; PC Expo "The Paperless Office"; Lotusphere "Bringing Customers Into Your Workflow"; Workflow "Human Factors in Managing Technological Change"; Imaging, & Multimedia Conf. "CRM Applications for Multimedia"; AIC Conference "Workflow", conference chair; Jupiter Communications "Online Transactional Networks, Infrastructure and Security".   
 
Heartbeat Software clients include:  The Giga Group (CRM, workflow), Harvard Business School (custom order fulfillment), Bellcore (training facilities management), Allyn & Bacon/Simon & Shuster (custom textbook publishing), Cigna, Metlife, Banker’s Trust (fulfillment systems), Pitney Bowes (CRM and manufacturing automation), Entex (skills management), Southern New England Telephone (360 degree feedback), Federal District Courts (document managements systems), local school districts (curricula sharing), lawfirms (debt collection automation), and police departments (detail scheduling).