Heartbeat Lingo

Engagement

What is Engagement?

Engagement is a measure of interaction with your account and posts. High engagement indicates great content and loyal followers! To calculate: (Likes + Comments)/ Number of Followers

Why does Engagement matter?

Engagement gives brands an idea of how many potential customers they have reached.

How to Increase your Engagement?

  • Remove any fake followers/followers who don’t like your posts
  • Post more frequently (2x week)
  • Be active on the platform- spread the love to other ambassadors and they will show love back

 

Ghosting

What is Ghosting? 

If you are selected for a campaign and opt not to post you’re a ghost.

Why does Ghosting matter?

If you ghost on a campaign, we won’t give you another campaign. Ever.

Type of Emails

What is an Application Email?

The email we send to announce a new Campaign is available to apply for on the Discover feed.

What is A Creative Breif (instructions) email?

The email we send when you’re approved for a campaign. This email includes instructions for the type of photo the brand needs, the required hashtags and the deadline.

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