Robert Half’s goal was to activate real, everyday people in specific industries to create brand awareness for Robert Half and its “Work Happy” focus.

The Solution:

Robert Half used Heartbeat’s technology to target millennials and Gen Z who work in technology, law, finance/accounting, creative/marketing, or office administration through Heartbeat’s Segmentation and Survey Tool.

These Ambassadors shared inspiring and engaging content to show what helps them “Work Happy”. This created awareness that Robert Half not only helps people find a job but also helps people find a job where they can #WorkHappy.”

The Results:

Robert Half saw its brand brought to a new audience they might not otherwise reach, in a personal and engaging way. With substantial reach and engagements achieved, Robert Half saw trackable ROI around its brand awareness goal.

2.06M

Total Reach

4.7K

Total Comments

4.7%

Avg. Engagement Rate

97.8K

Total engagements

157

Total Posts

82.7K

Total Likes

Ambassador Highlight:

Keep doing what you’re doing because it’s working. I’m lucky to be celebrating 11 years in business in January with @gofginc and @gofgincmodels. I absolutely love my job. It’s taken me all around the world, and I’ve got to meet and become friends with so many people. Robert Half is focused on helping people find jobs where they feel valued and enjoy their work, like how I do at work. If you share those values, give @roberthalf a shout out if that’s what you’re looking for. Click the link in my bio & check out @roberthalf! 

@thejenniferdoll

6.75% Engagement | 49k Followers | 3,206 Likes