Saks Fifth aimed to increase brand awareness for OFF 5TH stores during the fall fashion season and promote a new in-store line by Who What Wear.

 

The Solution:

Heartbeat targeted an audience of 2,000 ambassadors who expressed interest in the brand during a survey to post pictures of themselves wearing cute fall fashion outfits on Instagram. The ambassadors had the incentive of being entered to win a $1,000 giveaway.

 

 

The Results:

Saks successfully promoted their new fall line and established a new level of engagement in a short period of time. Past efforts yielded a maximum of 400 contest entries over a month-long period. With Heartbeat, they were able to double the number of contest entries in just 3 days.

1.1M

Followers Reached

32x

Targeted Audience Reach

9.1%

Engagement Rate

Ambassador Highlight:

You didn’t come this far,
to only come this far. ­č嬭čĆ╝ #mondaymotivation #wwwfall30 #hbtwww#OFF5thfinds

@Alice_bogni

7.7% Engagement | 11.6k Followers | 558 Likes