A number of recent developments have created communications opportunities unknown just a few years ago. High-speed internet access, improved video compression algorithms, reduced CD/DVD production costs, and cable tv advertising that can be targeted at single neighborhoods, all mean you can now use video more affordably than ever to reach, persuade and move your target audience. On the web, over cable, and on DVD. Help your influencers spread the word about you. So much of a company's success is based on word of mouth advertising, and the best way to get that started is by letting Heartbeat help you craft an authentic message.

But when is video the right communications choice? Whether providing general information about your organization, introducing a new product, or training a sales force, video makes a stronger impact on your audience because it incorporates all three learning styles: visual, auditory, and kinesthetic (motion). Far better than static text and images, video can give your customers, clients, suppliers and employees a real sense of who you are and what your organization has to offer. Here are a few examples:

• Sales Training - When busy salespeople are given the opportunity to view and review you latest offerings and sales strategies on video, they're much more likely to comprehend and retain your message.
  
• Product Introduction - First impressions count, and there's no better time to use video than at the introduction of a new product. If everyone involved in the launch - sales reps, marketing professionals, influencers or end customers - gets your story straight from the start, your ongoing sales and marketing will be that much more effective.
  
• External Marketing - The most common use of a custom film is to bring the authenticity and enthusiasm of your staff and existing customers directly to your prospects. Imagine visiting your prospects' offices with your CEO, managers, scientists and favorite customers!
  
• Television Commercials - Thirty seconds can convey not only factual information, but the emotional clues that appeal to your target audience. Heartbeat acts as an agency, providing full creative design for your communications project, or we work with your agency, executing your preexisting strategy. We write, edit, score and mix your commercial all under one roof, which not only saves time and money but ensures a level of cohesiveness and quality sometimes difficult to maintain when the work is spread among several faculties.
  
• Private Films for Hire - We enjoy the challenge of putting together a team to make the film that YOU want to make. Whether you've got a son or daughter who wants to act or direct, or you yourself have a screenplay you've always wanted to get made into a film, we can help you. We work with you, either to write a script or make sure yours is ready for production, and then pull together a cast and crew specifically for your project, including experienced line producer and cinematographer. Why work with inexperienced producers, or those whose prior work you don't really enjoy, when you can work with us? If you've always wanted to make a film, we're here to make your dream come true.

If you've been waiting for the right time to use video, the time is now!

Call 781-647-4500 or email sales for a free consultation.