What Makes an Awesome Campaign Post

1. A High Quality Photo

Check out our articles under the #instagram tag to see more tips and tricks for taking and editing photos!

2. An Authentic Caption

An awesome Ambassador caption does 4 things:

1. References the product/service
2. Includes a Call to Action (CTA)
3. Consists of original and authentic words (no copy pasting what other people have said!)
4. Includes all relevant campaign #hashtags

When you’re writing your caption think about what makes the product/service standout to you. Put yourself in your follower’s shoes: if you were scrolling through your Instagram feed, what would appeal to you about it?

Examples:

– “This lip balm has the prettiest rose color!”

Check out our articles under the #instagram tag to see more tips and tricks for taking and editing photos!

3. A Clear Call to Action

A Call to Action is what drives your followers to do something. It’s part of how we calculate your engagement rate!

Typical Calls to Action include:

• “Check out the link in my bio to get yours for 15% off”
• “What’s in your makeup bag that you can’t live without? Let me know in the comments!”
• “Comment if you’re from New York, you have to try this restaurant”
• “Swipe up to shop”

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