Heartbeat is a marketplace that connects brands with real consumers to run influencer-style campaigns on Instagram.

Heartbeat is a marketplace that connects brands with real consumers to run influencer-style campaigns on Instagram.

MILLENNIAL AND GEN-Z CONSUMERS EAGER TO POST FOR YOUR BRAND

HOW HBT WORKS

INVITE & ACQUIRE
Turn your best customers into advocates and tap into our network of GenZ and Millenials.
SURVEY & QUALIFY
Target the perfect audience for your campaign beyond standard demographics.
ENGAGE & ACTIVATE
Run influencer-style campaigns at scale using real people who love your brand.

FEATURED IN

WHO YOU’LL WORK WITH

At Heartbeat, we believe every voice has value. Our diverse community of moms, environmentalists, dog lovers, and tattooed teens are eager to work with the brands they love. Here’s a glimpse into your future consumers.

“Heartbeat allowed me to jumpstart brand awareness for our new product and ultimately drove a 357% ROAS."

 

ERICA S.

FOUNDER, TOOLALOO

“Heartbeat helped us understand our most loyal customers"

 

BREANA T.

SR. DIRECTOR, GAP INC.

"We were excited to see Heartbeat's community out-perform bigger named influencers on CPE."

 

IVKA A.

CEO, ICONERY

WHAT HBT CAN DO FOR YOU

✓ Brand Awareness
✓ Sales/Conversions
✓ Content Creation
✓ Influencer Marketing
✓ Consumer Insights
✓ Consumer Acquisition

WHY BRANDS USE HBT

TWO WAYS TO WORK WITH HBT

SELF-SERVICE

✓ Pay-as-you-go campaigns

✓ Client Success Manager to help with troubleshooting

✓ Full access to Heartbeat Campaign Builder tools

✓ Full access to Surveying and Segmentation tools

✓ Access to invite your customers to become influencers

✓ Rights to all content created for your campaign

MANAGED SERVICE

✓ Customized Pricing Packages

✓ Guarantees in reach, engagements and number of posts

✓ Dedicated Account team to plan, execute, and analyze your campaign

✓ Creative ideation & Campaign Strategy

✓ Scaled product campaigns

✓ Comprehensive Wrap Report

THE HBT DASHBOARD

INVITE & ACQUIRE
Turn your best customers into advocates and tap into our network of 250k GenZ and Millennials.
SURVEY & QUALIFY
Target the perfect audience for your campaign beyond standard demographics.
ENGAGE & ACTIVATE
Run influencer-style campaigns at scale using real people who love your brand.
DATA & INSIGHTS
See how your campaigns are performing, all in real-time.

THE HBT DASHBOARD

INVITE & ACQUIRE
Turn your best customers into advocates and tap into our network of 250k GenZ and Millennials.
SURVEY & QUALIFY
Target the perfect audience for your campaign beyond standard demographics.
ENGAGE & ACTIVATE
Run influencer-style campaigns at scale using real people who love your brand.
DATA & INSIGHTS
See how your campaigns are performing, all in real-time.

FREQUENTLY ASKED QUESTIONS

How much do I have to pay per post?

When someone signs up for Heartbeat, they are given a set payrate based on their factors including content quality, engagement, and authenticity. That said, cost per post varies depending on the needs of your campaign, and the ambassadors who are chosen to participate. At Heartbeat, we find that the mindset of the participants is not to make a quick buck, but to authentically engage with brands.

How does Heartbeat handle Brand Safety?

Heartbeat has a very lengthy brand safety process, combining both our people and our technology, that helps ensure brand safety. This is one of the most common inquiries from brands interested in working with Heartbeat, so our systems are designed to work for some of the most brand-conscious companies in the world

Can you track sales and conversions?

We can – with your help. Right now our dashboard tracks reach, engagement rates, clicks, and lots of other metrics, but sales are not fully integrated into the dashboard yet. However, that doesn’t mean Heartbeat doesn’t drive conversions – we have lots of case studies to review with you to show that we can! We track sales through the use of promo codes, and if you can provide agency-level access to your Google Analytics or other tracking tools, we can do the conversion analysis for you, and optimize your campaigns over time.

Do participants have to use FTC-compliant hashtags like #sponsored?

All campaign participants are required to use the hashtags designated by your brand, and our technology can ensure that all participants use the hashtags you require, whether it’s #ad, #sponsored, or anything else your legal team prefers. So if it’s not in there, the post will not be approved or part of your campaign.

How do you select participants for my campaign?

We use several authenticity gates to ensure the participants are genuinely interested in your brand. First, we only reach out to those who meet your broad target criteria. Then they have to apply to signal that they are really interested in the learning more. After they apply, our technology select the those who best fit the target and who we identify as top performers. We provide very specific instructions for what to post, including caption and creative inspiration, but we like to let participants describe your products in their own words.

How does shipping work?

When it comes to shipping, you have a few options. We can provide you with a list of addresses for the selected ambassadors, and you can run shipping and fulfillment. For this option, tracking numbers are required, so we can see when the ambassadors are receiving their products. Alternately, for an additional fee, Heartbeat can handle the entire shipping and fulfillment process. Another option is simply to work with customers who already have your product. We highly recommend this last option, because it helps you engage existing customers and increase brand affinity, while keeping shipping costs to a minimum.

Can you activate participants in a specific state or region?

Yes!  The wider the region the better, but we specialize in helping you work with Ambassadors where macro-influencers don’t have as much reach.  Did you know that we have 1.7k people in Utah, 2.8k in Missouri, 6.7k in Illinois and 6k in the Northwest?

How long does a campaign take to complete?
A campaign typically takes a month to complete.  This is from the first post that goes live until the last post.  We can absolutely work with a brand to complete a campaign in a shorter or longer timespan as long as we have enough notice/details upfront.  Keep in mind that this typical month long campaign doesn’t factor in the time it takes to ship products (if a product is involved). There’s a 3-4 week lead time when doing a campaign that involves shipping a product. We also have the ability to extend the flight time of a campaign.  For example, if you wanted to run the campaign over the course of the summer we can pace it out accordingly.
How do you protect against fake followers and bots?
We typically do not run into this issue with our ambassadors because they are real everyday people who have on average 2-3k followers. Our system is able to track suspicious activity in spikes of followers, likes, comments, etc.
What are the benefits of using nano-influencers over micro and macro-influencers?
Nano-influencers have the highest engagement rates across all influencer categories, because their audiences are generally comprised of people they have a relationship with. When a nano influencer recommends a brand or product to their followers on Instagram, they are making recommendations to their friends, family, coworkers, and other people in their circle. Their opinions and recommendations are more valued because their audience trusts them, and they are willing to take the conversation offline and continue to represent the brand in real life.

Brand partnerships with nano-influencers can be seen as more authentic because they are real people who choose to participate in campaigns with brands that they love, whereas many micro- and macro-influencers’ brand partnerships are more of a business decision.

Nano-influencer campaigns are more cost effective than micro- or macro-influencer campaigns. Nano-influencers charge a lower fee for creating content and are typically willing to grant usage rights over their content at no cost.