Bose drove product awareness among Millennial women for its wireless, in-ear headphone.
The Solution:
Bose engaged Heartbeat to create a scalable, word-of-mouth endorsement from a selected group of Ambassadors, focusing on real, everyday women who were fitness enthusiasts, and who would spark authentic conversation among their followers and real-life friends.
The Results:
In post-campaign surveys, Bose saw a major lift in awareness and purchase intent for their new product, both among the broader set of 200,000 Ambassadors, representing millennial women as a whole, as well as the participants themselves. Bose also loved the content so much they repurposed the images for other social ads and other marketing initiatives.
6.2%
Avg. Engagement Rate
1.9M
Total Reach
91%
Referred the Product to a Friend
Ambassador Highlight:
Just flexin’ and stretchin’ ???? jk I’m currently sitting in front of a laptop like I’ve been lately (finals ????) but what makes it enjoyable is having my @bose wireless headphones and canceling out all the noise, so I can’t hear myself when I belt out my tunes ????as you all have previously seen I like to make a fool of myself and sing all crazy ???? you all need a pair of these, especially because they’re sweat/weather resistant + give you 5 hours of play time per charge, how ’bout that?! ????????????
@jenakane
3% Engagement | 40.1k Followers | 998 Likes
