Caulipower increased awareness of its gluten-free pizza and drove in-store purchases.

The Solution:

Heartbeat selected a highly targeted group of health-conscious and gluten-free Ambassadors to create word-of-mouth endorsements nationwide, with an extra focus in New York. Each Ambassador was required to purchase a Caulipower pizza in-store and try it out for themselves, which made for great content and authentic recommendations to their friends and followers



The Results:

Caulipower saw a major lift in awareness and gained 215 signatures on their Caulipower Emoji Petition, proving that Heartbeat Ambassadors have the ability to mobilize their followers on behalf of the brands they recommend. The content aligned with Caulipower’s overall branding and marketing goals, and they were able to repurpose the content on social ads and other marketing initiatives.


Total Engagements


Total Reach


Cost Per Engagement

Ambassador Highlight:

Have you ever tried cauliflower pizza?
We are having one @caulipowered for a tasty weekend breakfast. It is a healthier option, gluten-free, excellent source of Vit C and protein, rich in calcium and fiber and the taste is not sacrificed! So delicious! ????
You can get $3 off your pizza by signing the petition to get a cauliflower emoji.???? Follow the link in my bio!


3.1% Engagement |  40.6k Followers | 1,122 Likes