Creminelli activated Ambassadors to sign-up for its nation-wide “Food Adventures” contest.
Creminelli engaged Heartbeat to create a scalable, word-of-mouth endorsement from a selected group of ambassadors, focusing on real, everyday people who considered themselves to be foodies, and would generate additional participants within the sweepstakes.
Heartbeat Ambassadors took their food adventures high and low, and from coast to coast. They channeled their creative freedom and shared content that spoke to their own food discoveries. The ambassadors created hundreds of original pieces of UGC for Creminelli to share, as well as over 200 contest sign-up’s.