Creminelli activated Ambassadors to sign-up for its nation-wide “Food Adventures” contest.

The Solution:

Creminelli engaged Heartbeat to create a scalable, word-of-mouth endorsement from a selected group of ambassadors, focusing on real, everyday people  who considered themselves to be foodies, and would generate additional participants within the sweepstakes.



The Results:

Heartbeat Ambassadors took their food adventures high and low, and from coast to coast. They channeled their creative freedom and shared content that spoke to their own food discoveries. The ambassadors created hundreds of original pieces of UGC for Creminelli to share, as well as over 200 contest sign-up’s.




Avg. Engagement Rate


Total Reach

Ambassador Highlight:

If you’re a foodie like us, you should check this out: @creminelli is giving away a food discovery trip to New York City or San Francisco – over $4,000 value! How perfect is that? Enter at the link in bio.


10.57% Engagement | 2,573 Followers | 260 Likes