DSTLD acquired new customers and increased its brand awareness through UGC.

The Solution:

Heartbeat selected a highly targeted group of Ambassadors interested in premium denim fashion. Each Ambassador received their own DSTLD product and encouraged their followers to try DSTLD products through original user-generated content.


The Results:

DSTLD was able to reach over 2.8 Million Instagram users and generated $9k in sales through Ambassador bio links alone. Our Ambassador’s content generated over 217k engagements including over 5,200 website visits through their Instagram link-in bio.


Total Engagements


Total Reach


Revenue Generated from Bio Link Clicks

Ambassador Highlight:

Watch me wear this black denim @dstld skirt with everything. They somehow magically make pieces of designer quality that can go with anything, without being boring, & without being waaaaaay too expensive. I’ve totally been needing a jean skirt in my life & I am in LOVE. They also have a ton of actual jeans jeans tho- link in my bio will take you there! ????????


17.5% Engagement | 4,534 Followers | 3,183 Likes