Dunkin’ drove in-store purchases for their new espresso line.

The Solution:

Heartbeat selected a highly targeted group of coffee-loving ambassadors to create word-of-mouth endorsements across the United States. Each ambassador was required to purchase a Dunkin’ espresso beverage in-store and try it out for themselves. This made for great content and authentic recommendations to their friends and followers.

 

The Results:

Heartbeat’s Ambassadors generated 2,130 clicks and over-delivered on our engagement goal by 274%, proving that our pet-owning Ambassadors have a highly active audience that are excited to discover new products and services for their furry friends.

9%

Avg. Engagement Rate

1.5m

Total Reach

300

User Generated Posts

Ambassador Highlight:

I tried the new Caramel Craze Latte and it’s so tasty! If you’re a crazy coffee lady like me, head to @dunkin and try their new Signature Lattes available in Blueberry Crisp, Cocoa Mocha and Caramel Craze! You’ll thank me later!

@everydayraleightay

7.9% Engagement |  7,115 Followers | 1,199 Likes