Dunkin’ drove in-store purchases for its new espresso line.
The Solution:
Heartbeat selected a highly targeted group of coffee-loving ambassadors to create word-of-mouth endorsements across the United States. Each ambassador was required to purchase a Dunkin’ espresso beverage in-store and try it out for themselves. This made for great content and authentic recommendations to their friends and followers.
The Results:
Dunkin saw a major lift in awareness and in-store purchases for their espresso line, proving that Heartbeat Ambassadors have the ability to mobilize their followers on behalf of the brands they recommend. The content aligned with Dunkin’s overall branding and marketing goals, and they were able to repurpose the content on social ads and other marketing initiatives.
9%
Avg. Engagement Rate
1.5m
Total Reach
300
User Generated Posts
Ambassador Highlight:
I tried the new Caramel Craze Latte and it’s so tasty! If you’re a crazy coffee lady like me, head to @dunkin and try their new Signature Lattes available in Blueberry Crisp, Cocoa Mocha and Caramel Craze! You’ll thank me later!
@everydayraleightay
7.9% Engagement | 7,115 Followers | 1,199 Likes
