Ebates acquired new customers by increasing brand awareness among pre-qualified ambassadors.
The Solution:
Heartbeat enlisted its ambassadors to promote Ebates to their followers with the goal of driving new sign-ups. We found among our community, many women loved Ebates and could be authentic advocates of the cash-back program. These people used their genuine opinion of Ebates to create posts that could drive interest and sign-ups among their circle of friends and family, who tend to have similar purchasing habits and brand affiliations
The Results:
The campaign delivered 9.5% engagement overall, proving that ambassador marketing can deliver significantly higher engagement rates than standard influencer campaigns or other acquisition channels.
Heartbeat ambassadors also drove an aggregate of 1,113 clicks, indicating that real, authentic endorsements can influence and encourage social media followers to engage with a brand
$0.15
CPM
9.5%
Engagement Rate
Ambassador Highlight:
Shopping is always good for your soul ???? Especially now that im using @Ebatesshoppingto get up to 4% cash back in all my favorite stores (Sephora, Amazon, Neuman M, Saks 5th etc). Makes me feel less guilty to indulge ???????? .
@oxananiki
86k Followers | 304 Likes
