Goop boosted brand awareness for its “Why Am I So Effing Tired” vitamins amongst health & wellness lovers.

The Solution:

Heartbeat built a community of wellness-loving ambassadors who shared their stories and genuine need for the Goop “Why Am I So Effing Tired” Vitamins.

The Results:

Heartbeat Ambassadors generated over 1,500 clicks and over-delivered on our engagement goal by 157%, proving that our health-centric Ambassadors have a highly active audience that are excited to discover new wellness products.


Avg. Engagement Rate


Total Reach



Ambassador Highlight:

7/7 days of the week: I wake up saying “why am I so effing tired?” ???? And the only solution I had was to chug an insane amount of coffee ☕️ Until I found these vitamins from @goop. Such a life saver. I feel much less groggy waking up and now I actually have hope of becoming a morning person ☀️☀️☀️
#goopwellness #hbtgoop #hbtsp#vitamins #motd #iwokeuplikethis


3.4% Engagement | 14.9k Followers | 362 Likes