Grove Collaborative aimed to drive awareness and encourage new customers to sign up.
Heartbeat selected a highly targeted group of Ambassadors who are interested in a sustainable lifestyle and eco-friendly products. Each Ambassador received Grove’s Cleaning Starter Kit so they could organically capture themselves with the products at home. This led to beautiful lifestyle content and authentic recommendations about Grove’s services to their friends and followers.
Grove saw a significant spike in brand awareness from the campaign’s overall social reach and engagement. Since the Ambassador’s content aligned with Grove’s branding, they’re able to repurpose the content on their social channels for other marketing initiatives.
Avg. Engagement Rate
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13.76% Engagement | 1,228 Followers | 4,416 Likes