Hanalei collected UGC at scale for its Lip Treatment product. 

The Solution:

Heartbeat selected a group of highly targeted Ambassadors who focused on stylized product photography to spark authentic conversation and inspire sales among their followers and real-life friends, as well as the future audiences of Hanalei’s marketing campaigns.



The Results:

Hanalei received a portfolio of 350 beautiful images, proving that Heartbeat Ambassadors can produce inspiring, sales-driving imagery with the intention of being repurposed.


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Ambassador Highlight:

I have been battling dry lips all of this crazy New York City winter long. I tried Hanalei’s Rose Lip Treatment and my lips are feeling reborn. I am super conscious about the products I use and I love the ingredients in this. This product has pure kukui oil, agave grape seed oil, and lots of antioxidants. This is really a gem???? Get 30% ‪with this code HEARTLIP link is in my BIO


6.1% Engagement | 4,440 Followers | 498 Likes