Lance Snacks boosted brand awareness among parents for back-to-school season.

The Solution:

Heartbeat targeted a group of 1,000 Ambassadors to share photos of their children enjoying Lance sandwich crackers. The Ambassadors shared sentimental stories in connection to classic Lance Snacks to engage other parents, and highlighted the sandwich crackers as a wholesome lunch box staple for Back-to-School season.


The Results:

Heartbeat’s Ambassadors generated at least 10,640 clicks and over-delivered on our engagement goal by 327%, proving that our parent Ambassadors have a highly active audience that are excited to discover new products and brands for their children.






Bio Link Clicks

Ambassador Highlight:

Xavier knows that working hard on homework, means you gotta snack hard too ???? @lancesnacks peanut butter ???? are a favorite of ours and we like to take them everywhere with us.


3.1% Engagement |  49.9k Followers | 980 Likes