Little Nut aimed to increase awareness of parents through unique content and ultimately drive purchases of their product.

The Solution:

Heartbeat targeted a group of 300 Ambassadors to share photos of their children enjoying Little Nut squeeze packs. The Ambassadors shared personal stories and highlighted the nonprofit’s mission to end malnutrition worldwide in order to create a deeper brand connection among the other parents in their circle.

 

The Results:

Heartbeat’s ambassadors generated at least 3,542 clicks and over-delivered on our engagement goal by 479%, proving that our Parent ambassadors’ have a highly active audience that are excited to discover new products and brands for their children.

104%

Delivery on Reach

1080

Engagement Rate

527k

Post on Instagram

Ambassador Highlight:

I love it because it has 3g of protein, no added sugar, non-GMO and nothing artificial. PLUS 100% of proceeds help @edesianutrition end malnutrition worldwide.

@mostthingsmom

6.8% Engagement |  11.8k Followers | 608 Likes