ONEHOPE was looking to grow brand awareness amongst Millennial wine lovers and foodies.
The Solution:
ONEHOPE engaged Heartbeat to create a scalable, word-of-mouth endorsement from a selected group of Ambassadors. Heartbeat selected a group of Ambassadors who were wine connoisseurs and food bloggers that would openly share among their followers a wine brand that not only tastes great, but is a socially conscious business that donates to nonprofits.
The Results:
ONEHOPE saw a major lift in awareness and purchase intent for their wine products. The brand resonated with the Ambassadors as it gave them and their followers an opportunity to share personal stories that related to each of the causes that ONEHOPE supports. Overall, the campaign left a positive impression among our Ambassadors, their friends and their family..
6.1M
Total Reach
4,414
Bio Link Clicks
6.1%
Avg. Engagement Rate
Ambassador Highlight:
I think that’s after a long week I deserve a glass of bubbly! What I love about this one is that it gives back to the community. Y’all know I’m a sucker for companies that give back.
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@onehope Wine is a California based wine brand that sells high quality wine and gift products. Each of their products gives back to a different cause! How great is that?
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This particular wine, the CA Sparkling Brut feeds 25 children in need through Why Hunger. And it can be paired with appetizers, seafood, sushi, desserts and cheeses, yum!! Hey you a bottle or two and help give back, plus use code HEARTBEAT15 you can save 15% off your next order! ????
@thirtyminusoneblog
4% Engagement | 36.8k Followers | 1,359 Likes
