Red Land Cotton wanted to grow its UGC library of bath towels and bedding photos to repurpose across its marketing channels.

The Solution

Heartbeat connected Red Land Cotton directly with women who would likely become customer loyalists. The brand activated these consumers by sending the Ambassadors their choice of bath towels or bedding in order to create content for their Instagram Feeds. These brand advocates shared their authentic experiences with their audiences.

Red Land Cotton used Heartbeat’s technology to: 

  • Discover a segment of people who prioritize American made goods.
  • Gain Consumer Insights into which type of sheets Ambassadors wanted most.
  •  Activate its targeted segment and turned real, every day people into content creators at scale.

The Results

Red Land Cotton was able to draw from over 80 pieces of user generated content to strategically repurpose for Instagram and Facebook ads, website content, shoppable links on Instagram, social media content and more.


Instagram Posts


Instagram Follower Growth




Increase in Sales


Engagement Rate


Instagram Interaction Increase

Ambassador Highlight:

You guys! I know I’m not the only one who is always thinking about my bedding sheets and trying the find the most breathable and comfortable quality sheets and comforter out there. I think I have a contender with @redlandcotton! Red Land Cotton bedding is modeled after 1920s linen, giving it a unique feel to what you may experience in an average sheet. Best of all the cotton is grown and manufactured completely in America. Go USA! ???????????? #sponsored #bestoftheday I think Emma and I have found a new favorite comfy spot to hangout. We can just stay in and be in bed all day long. Anyone else would like to join us? Maybe, some mommy and me tea time? Hehe???????????? . . Happy Hump Day, babes ✨✨✨


12.99% Engagement | 4k Followers | 443 Likes