Saks Fifth Avenue increased brand awareness for its “OFF 5TH” stores during the fall fashion season by promoting a new in-store line by Who What Wear.
Heartbeat targeted an audience of 2,000 ambassadors who expressed interest in the brand during a survey to post pictures of themselves wearing cute fall fashion outfits on Instagram. The ambassadors had the incentive of being entered to win a $1,000 giveaway.
Saks successfully promoted their new fall line and established a new level of engagement in a short period of time. Past efforts yielded a maximum of 400 contest entries over a month-long period. With Heartbeat, they were able to double the number of contest entries in just 3 days.