Why is this important?

Your content plan will guide you in deciding what content to post and when to post it. These are some good steps to take to build out your content strategy and pipeline on TikTok:

3 steps to create your TikTok content strategy:

STEP 1
STEP 2
STEP 3

Find your main creative focus

Upload unique “slice of life” content

     Use cool TikTok features to engage with fans

F R E Q U E N C Y :

                 At least 3 per week

      F R E Q U E N C Y :

                    Sporadic, no set schedule

                  F R E Q U E N C Y :

                                          No set schedule

Why is this important?

Your content plan will guide you in deciding what content to post and when to post it. These are some good steps to take to build out your content strategy and pipeline on TikTok:

3 steps to create your TikTok content strategy:

STEP 1
STEP 2
STEP 3

Find your main creative focus

Upload unique “slice of life” content

Use cool TikTok features to engage with fans

FREQUENCY:

At least 3 per week

FREQUENCY:

Sporadic, no set schedule

FREQUENCY:

 No set schedule

STEP 1:

Find your main creative focus

Interest: 

Define your “interest area”: pick a content topic or area that is unique, meaningful to you, has a group of people who would be interested in it, and where you can add your own flavor.

Stay away from “general” interest areas. The more you focus, the more likely you are to fi nd a community of enthusiastic and passionate fans.

  • General Interest Area: Sports

 

  • Focused Interest Area:
    • Trick Shots
    • Extreme Biking
    • Fitness Training
  • General Interest Area: Beauty
  • Focused Interest Area:
    • Recreating Famous Looks
    • 15-second Makeup Tips
    • Hair Styling Tricks

TIP

Having an interest area is critical for standing out. The evolution of TikTok from a lip sync app to an entertainment social network has given rise to creators who make a diverse range of content.

STEP 1:

Find your main creative focus

Interest: 

Define your “interest area”: pick a content topic or area that is unique, meaningful to you, has a group of people who would be interested in it, and where you can add your own flavor.

Stay away from “general” interest areas. The more you focus, the more likely you are to fi nd a community of enthusiastic and passionate fans.

  • General Interest Area: Sports

 

  • Focused Interest Area:
    • Trick Shots
    • Extreme Biking
    • Fitness Training
  • General Interest Area: Beauty
  • Focused Interest Area:
    • Recreating Famous Looks
    • 15-second Makeup Tips
    • Hair Styling Tricks

TIP

Having an interest area is critical for standing out. The evolution of TikTok from a lip sync app to an entertainment social network has given rise to creators who make a diverse range of content.

Entertain:

Give viewers a reason to follow your page and watch more of your videos. Create content that makes people feel something and want to share with their friends. You might incorporate one of the below elements to your videos:

 

AWE

SURPRISE

HUMOR

Find your main creative focus Upload unique “slice of life”content Use cool TikTok features to engage with fans

 

Entertain:

Give viewers a reason to follow your page and watch more of your videos. Create content that makes people feel something and want to share with their friends. You might incorporate one of the below elements to your videos:

 

 

AWE

SURPRISE

HUMOR

Find your main creative focus Upload unique “slice of life”content Use cool TikTok features to engage with fans

 

Format:

Having a consistent format / style helps your viewers build a connection to your content. Some elements in your format to develop for each video:

  • Segments: Help move the story along by playing with the camera, mood, and lighting
  • Intros/Outros: Every video is a story, and every great story has a beginning and an end
  • Voice and Style: At the end of the day, your fans keeping coming back for YOU

TIP

Note on Timing & Frequency of Posting: All top users agree that consistency of posting is critical for your continued growth or success on TikTok.

TIP

When is the best time to post? This is something you’ll want to determine as you figure out your followers and their viewing habits. A good way to begin is to experiment with posting at different times to gauge engagement from your followers.

Format:

Having a consistent format / style helps your viewers build a connection to your content. Some elements in your format to develop for each video:

  • Segments: Help move the story along by playing with the camera, mood, and lighting
  • Intros/Outros: Every video is a story, and every great story has a beginning and an end
  • Voice and Style: At the end of the day, your fans keeping coming back for YOU

TIP

Note on Timing & Frequency of Posting: All top users agree that consistency of posting is critical for your continued growth or success on TikTok.

TIP

When is the best time to post? This is something you’ll want to determine as you figure out your followers and their viewing habits. A good way to begin is to experiment with posting at different times to gauge engagement from your followers.

STEP 2:

Upload unique “slice of life” content

These are not the everyday, “video diary” moments, but rather the select, funny, organic moments you capture – and these can get real distribution on TikTok. This type of content, with the right description and hashtags, can help drive discovery of your profile, and engage and entertain your fans.

EXAMPLE

Epic Street Performers Unique Cute Animals Jaw-dropping Scenery
Epic Street Performers Unique Cute Animals Jaw-dropping Scenery

STEP 3

Use cool TikTok features to engage with fans

Your fans love to see your personality, and TikTok’s fun native formats allow you to connect and engage with your fans even deeper.

These formats are great for engaging with your existing fans and friends. While they do not receive as much distribution for reaching new fans (although if it’s really special sometimes it can!), it is always important to focus on both Growth and Engagement. These formats fall more in the engagement bucket, and can be used now and then to keep your fans engaged.

Use some of the tools / formats described below whenever you’re inspired to do so:

  • live.ly: 

TikTok’s integrated live-streaming app allows you to go live and talk to your fans. You can host Q&A sessions, video call some fans (aka “guesting”), and co-broadcast with other creators.

  • Duet:

You can pick a lucky fan and duet to one of their videos. They’ll feel special and become a part of your fandom. More on building your fandom in the next section.

Another fun way to engage with your fans is to add funny sounds or songs to your videos. You can find plenty of sounds in our extensive sound library.

TIP

We do recommend, however, that you post
this type of content no more frequently than creative focus point #1 above. So, for example, if you are posting 2 videos per week based on your creative focus, then we would recommend no more than 2 videos per week for these fan engagement formats as well. (Of course, if Dancing or Live Streaming IS your creative focus and talent, then of course, you would do those more often).

Other Relevant Articles

Other Relevant Articles

Optimizing Your Profile

TikTok Tips – how to optimize your profile and get the best results from your creator page! Profile name, link in bio, linking Instagram or YouTube, and more!

Checklist: The Basics of Posting

TikTok Tips – establishing your identity on TikTok is easy, we list out the basics of getting your post right on TikTok for creators.

Engaging Your Audience

How to understand your audience on TikTok and engage & collaborate with other creators, and participate in trending hashtag challenges!

Optimizing Your Profile

TikTok Tips – how to optimize your profile and get the best results from your creator page! Profile name, link in bio, linking Instagram or YouTube, and more!

Checklist: The Basics of Posting

TikTok Tips – establishing your identity on TikTok is easy, we list out the basics of getting your post right on TikTok for creators.