Elemis London + TIKTOK
Campaign Case Study
CAMPAIGN FLIGHT
March 24th
Heartbeat activated ambassadors on TikTok to create high-quality content and build awareness around the new Cleansing Balm by Elemis.
Over the course of the campaign, Heartbeat identified 46 diverse beauty and lifestyle influencers to generate authentic engagement around the new Cleansing Balm by Elemis. They did this by capturing a TikTok that showed how to use the product to easily remove makeup.
Campaign performance:
203%
delivery on reach
and an average engagement of 13.8%!
5.4M
10.9M
46
Targeted Posts
46
Delivered Posts
Total Views:
Total likes:
Total Coments:
Total Shares:
875 448
118 654
1184
646
@madisonsecrettiktok
- Most-viewed post in the campaign’s
<500k follower tier
517 400
150 900
Views
29 500
Likes
65
Comments
191
Shares
19.5%
Engagement Rate
@madisonssecretiktok Visit my link in bio to shop Elemis Naked Cleansing Balm!✨ @elemis #hbtelemis #ad #TakeItOff
♬ original sound - madison🦋
@yannalinnaa Take of my makeup with me! Visit my link in bio to get your own Elemis Naked Cleansing Balm! Use - YRTIKTOK for 20% @elemis #hbtelemis #ad #takeitoff
♬ original sound - Yana ✨
@yannalinnaa
- 2nd most popular video in the campaign.
576 600
123 000
Views
4967
Likes
37
Comments
8
Shares
4.1%
Engagement Rate
@danielleelliott_
- Most-viewed video in <300k follower tier
- Danielle is a licensed cosmetologist and a certified MUA!
- Her video achieved over 2x more views
than the average across her other content
315 900
64 100
Views
7904
Likes
64
Comments
8
Shares
12.4%
Engagement Rate
@danielleelliott__ Visit my link in bio to shop Elemis Naked Cleansing Balm! #hbtelemis #ad #takeitoff @elemis USE CODE DETIKTOK FOR 20% OFF!!! I LOVE THIS PRODUCT 😍😍
♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] - Elliot Van Coup
@_glambykiki_ NO MORE WIPES ! @elemis Visit my link in bio to shop Elemis Naked Cleansing Balm! Use My Code KTTIKTOK - 20% Off #hbtelemis #ad #takeitoff
♬ Ski - Young Stoner Life & Young Thug & Gunna
@the_official_kiki_
- Most viewed video in <150k follower tier
206 600
4651
Views
423
Likes
5
Comments
9.2%
Engagement Rate
Campaign insights
Ambassador Sentiment
- 100% of surveyed ambassadors were
satisfied with the products they received - 100% of surveyed ambassadors are likely to recommend Elemis to friends or family
- 100% of surveyed ambassadors want to work with Elemis again
Customer Acquisition and ROI
- 62.5% of surveyed ambassadors were not familiar with Elemis
- 62.5% of surveyed ambassadors had not previously tried any Elemis products
- 87.5% of surveyed ambassadors are likely to purchase the products again
- 87.5% of surveyed ambassadors know at least one follower who checked out Elemis after seeing their post
How did your audience react to your post?
“They loved it and said my skin looked amazing after using the products!”
“They really enjoyed watching my morning skincare routine with Elemis”
“Surprised at how easily my makeup came off!”
“Highly engaged and interested in learning more about Elemis”
“Loved it and I know a few who purchased products!”
How did your post perform in comparison to your recent average?
“It was my most successful partnership view wise and the comments were super positive!”
“Not as well, but it attracted new skincare fanatics!”
“Above average”
“About average but lots of great feedback and shares!”
“Between well and above-average- Over 90,000 views!”
TAKEAWAYS
Elemis was able to engage a new audience on TikTok and generate positive awareness with delivering 250% above the contracted reach target!
With 31 new pieces of content at their disposal Elemis has plenty of content to work with on their TikTok account and a number of new brand ambassadors in high follower tiers driving brand affinity with the TikTok demographic.
REAL PEOPLE .
REAL INFLUENCE
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