Why is this important?

While you continue to work on producing great content on TikTok, it’s equally important to focus on how to grow your audience.

Having a solid audience development strategy allows you to benefit from the power of our social network.

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The most important way to grow your audience is to keep the quality high. High quality content leads to better engagement, which in turn leads to wider distribution of those videos.

 What to do?

There are a few easy steps to growing your audience

1. Understand your Audience Base:

  • Questions You Should Be Asking:

    • Who are my followers?
    • Who are my most faithful fans?
    • Who are my top commenters?
    • What do they want to see from me?

  • Where You Can Find These Answers:

    • Looking at the fans through your profile page
    • Reading through your fans’ comments
    • Replying and liking comments that speak to you
    • Taking notice of your top contributors

 

2. Collaborate with Other Creators

  • Identify them:

    There are tons of creators on TikTok. Many creators collaborate with others in order to reach current and new fanbases. It’s important to take a look and see who you are similar to. Some factors to keep your eye on when looking for good collaborators:
    • Similar categories or genres
    • Similar video formats
    • Similar audience sizes
    • Leaderboards

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    Shoot multiple videos at the same time together. You can always save those videos for public publishing at a later date, depending on your schedule.

  • Create with them:

    Once you’ve had a chance to connect with other creators, get talking about what you want to create! Many creators use the following tools or tricks on our platform already:
    • Duet functionality
    • Appearances or cameos In each other’s content
    • Tagging each other in the caption

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    The duet feature stitches together two distinct videos into a single video, either as a montage (which flips between the two videos every 2 seconds) or as a side-byside (in which each video plays simultaneously). Duet functionality is not dependent on using music. In fact, we’ve seen many duet videos that have not used music as their audio.

     

  • Create with them:

    Once you’ve had a chance to connect with other creators, get talking about what you want to create! Many creators use the following tools or tricks on our platform already:
    • Duet functionality
    • Appearances or cameos In each other’s content
    • Tagging each other in the caption

    TIP

    The duet feature stitches together two distinct videos into a single video, either as a montage (which flips between the two videos every 2 seconds) or as a side-byside (in which each video plays simultaneously). Duet functionality is not dependent on using music. In fact, we’ve seen many duet videos that have not used music as their audio.

     

 

  • Connect with them:

    There are many different ways you can
    reach out to other creators in the
    community:
    • Following & BFFing each other
    • Commenting and engaging on their content
    • In-person at conferences or other creator-focused events
    • Though agencies or creator networks
    • Direct messaging within TikTok

3. Participating in Trending Hashtag Challenges

If you need some inspiration, trending hashtags are a creative way to find new topics that will get your content exposed to a new viewer base.
Participating in challenges helps you as a creator join—and lead— the community.

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Do not abuse hashtags (for example, don’t place captions on videos with specific hashtags that aren’t relevant to the content). The most relevant tagged videos will be favored for discovery.

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Use many different engagement features such as live streaming and Q&A in order to reach your fanbase.

 

 

  • Connect with them:

    There are many different ways you can
    reach out to other creators in the
    community:
    • Following & BFFing each other
    • Commenting and engaging on their content
    • In-person at conferences or other creator-focused events
    • Though agencies or creator networks
    • Direct messaging within TikTok

3. Participating in Trending Hashtag Challenges

If you need some inspiration, trending hashtags are a creative way to find new topics that will get your content exposed to a new viewer base.
Participating in challenges helps you as a creator join—and lead— the community.

TIP

Do not abuse hashtags (for example, don’t place captions on videos with specific hashtags that aren’t relevant to the content). The most relevant tagged videos will be favored for discovery.

TIP

Use many different engagement features such as live streaming and Q&A in order to reach your fanbase.

 

4. Encourage Viewers to Watch More

Many of the top creators encourage viewership through a variety of ways, including:

  • Asking fans directly to follow, engage, etc.
  • Posting on other social media accounts mentioning that you’re on TikTok
  • Linking out your TikTok videos to your other social media
  • Reacting to comments from fans

4. Encourage Viewers to Watch More

Many of the top creators encourage viewership through a variety of ways, including:

  • Asking fans directly to follow, engage, etc.
  • Posting on other social media accounts mentioning that you’re on TikTok
  • Linking out your TikTok videos to your other social media
  • Reacting to comments from fans

5. Build a Sense of Community

Many of the top creators encourage viewership through a variety of ways, including:

  • Call your fanclub a specific name (for example, @fifthharmony fan-club’s name is “Harmonizers” and @YoJessicaFlores fanclub’s name is “Flower Fam”)
  • Listen to your fanbase (BFF and shoutout to them)
  • Encourage mutual following
  • Duet with fans on TikTok

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