FAIR.com + TikTok
Case Study
Posting Timeline
January 5 – February 19, 2021
Heartbeat activated car owners nationwide to drive awareness to the Fair brand. Ambassadors shared an Instagram story or in-feed video of “what’s in their car” to show how their car reflects their personality and lifestyle.
Campaign Results
@Travelingthelunaverse
Cassie had the highest reach in the campaign. She received many encouraging comments about her video.
Engagement rate
100%
@kyleemrozz
Kylee’s post earned the highest engagement rate in the entire campaign. Her video featured family activities and an adorable baby
Engagement rate
27.90%
@asiabmontgomery
Asia’s post received the highest number of likes in the campaign. Asia’s engagement rate was over 2x the campaign average
Engagement rate
13.14%
Ambassador Insights
What did you like most about Fair’s services?
- Helping people find affordable cars, especially during these hard times.
- If I ever need to lease a car, I will absolutely use Fair!
- They made it easy for me to learn more about the car leasing process which I found super interesting and useful!
- Flexibility of being able to use it on a month-to-month basis.
98% of surveyed Ambassadors want to work with Fair again!
92% of surveyed Ambassadors loved the campaign partnership process!
How did your followers respond to your post?
- Some had not heard of a service like Fair before and liked the convenience of viewing flexible options on the app.
- Showcasing the personal touches I keep in my car made it feel really ME and not like a typical sponsored video, which my audience loved.
- A few were confused about what Fair is at first, but my video acted as conversational piece that sparked a lot of interest!
Check out Recent Reviews
Liam James
Great service!
I wish we knew about Fair when I was car shopping a few months ago!
Emma James
Friendly app!!!
Harry Will
Key Takeaways
90%
of surveyed Ambassadors are likely to recommend Fair to a friend.
83%
of surveyed Ambassadors were not previously familiar with Fair.
87%
of surveyed Ambassadors are likely to consider using Fair in the future.
69%
of surveyed Ambassadors know at least one person who checked out Fair after their post!
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