They say a picture is worth a thousand words, but is it worth a thousand likes?
While capturing the perfect photo or video is important for your feed, there are a few other social media strategies that bring out the best in your content and help convert visitors to followers. The main method? Creating an aesthetic for your profile.
But wait, go back. What is “aesthetic” and do I have one??
Creating an aesthetic for your feed that speaks to your personal brand can help more than you may think! It’s a useful way to grab potential followers’ attention and quickly speak to who you are and the kind of content you produce. You can create your unique aesthetic by using similar filters, sticking to your color scheme, and breaking up similar content. These three strategies will help you control exactly how your grid will look to followers, and will create an aesthetic that keeps them engaged.
How to create an aesthetic for your page
Step One: Use Similar Filters
Instagram’s in-app filters are not the best to use – they are often too intense and can make your photos look blurry or grainy. Outside apps like VSCO, Afterlight, and A Color Story are all great ways to find and create filters that will make your photos look amazing for Instagram. You don’t have to use the same filter for every photo, but the colors should be similar – this will help your feed flow and be more cohesive. TikTok, on the other hand, has great, high-quality, in-app filters to use for your videos. You just might want to tone down their intensity a bit as they can be a little dramatic. Whatever set of filters you end up using, make sure they give off the same vibe – whether that make your feed look bright, earthy, moody, or colorful. It’s up to you what kind of vibe you want to give off!
Step Two: Stick To a Color Scheme
In the social media world, an aesthetic is defined by the color scheme and “mood” of your photos or videos. Your color scheme can be minimalistic and desaturated, bright and bold, dark and moody… it’s really up to you! Keeping the mood of your photos the same will help create that cohesive, organized vibe that your followers are subconsciously looking for.
Step Three: Break Up the Kind of Content You’re Posting
This means not posting two selfies, sponsored posts, or even photos/videos of your cute dog (guilty) back-to-back. Pro-Influencers often plan out their content in advance to ensure they’re not posting too much of the same thing over and over again. It’s also a good idea to break up the similar content by one or three photos (not two) that way they don’t stack up in columns on your feed later. Because remember, Instagram and TikTok show your photos in a three-row grid.
By using these three tips, you can take control of your feed, and plan out your grid to look exactly how you want it. Try out these tips, and convey your vibe in seconds to followers!
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