Campaign Process

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  • A Marketing Objective is established
  • Assets are collected
  • Survey(s) are run
  • An Ambassador segment is created
  • A Kickoff Call with a Heartbeat Team Member is done


  • Your campaign goes live on the ambassador app
  • Ambassadors apply, sorted, approved and commit to the campaign
  • If required: Product is shipped
  • Committed Ambassadors receive post instructions and the product in the mail
  • Posts go live on Instagram and the data is tracked on the Heartbeat dashboard


  • Ambassadors complete a post-campaign survey
  • A campaign debrief with a Heartbeat team member is conducted 
  • Your next campaign is planned!