Pandora Jewelery + Tiktok
Campaign Case Study
CAMPAIGN FLIGHT
April 21st
Heartbeat activated a community of TikTok ambassadors to generate high quality content and drive engagement to the Pandora Garden collection.
Over the course of the campaign, Heartbeat identified and activated 30 diverse influencers to authentically represent Pandora on TikTok. Each ambassador created a TikTok showcasing how they style their pieces from the Pandora Garden Collection elevate their Spring style.
Campaign performance:
This resulted in an 155% delivery in reach and 207% delivery in views.
1.2M
1.9M
30
30
Total Views:
Total likes:
Total Coments:
Total Shares:
646 262
42 743
354
254
@ninasimxne
- Most popular post in terms of views
- Nina’s video generated 11x more views than the campaign’s average
37 600
238 800
Views
19 900
Likes
92
Comments
57
Shares
8.4%
Engagement Rate
@jocyjimenezz #ad Check out the Pandora Garden collection. Link in bio. @theofficialpandora #HBTPandora #Pandorajewelry #hellospring #earthday2021
♬ Here Comes the Sun (The Sound of Birds in the Forest) - Francisco Malaga & Green Planet Studio
@jocyjimenezz
- 2nd most viewed video in the campaign
- Jocelyn’s video generated 10x more views than the campaign’s average
64 000
227 500
Views
14 300
Likes
86
Comments
86
Shares
6.3%
Engagement Rate
@ashleighmedford
- Ashleigh’s soulful take won over her audience with beautiful music composed with a well-edited video showing off a stunning look. This resulted in delivering the strongest engagement across the entire initiative
- Ashleigh’s video exceeded her content’s average performance 2x in views and 5.3x in engagements
4973
Views
1598
Likes
8
Comments
4
Shares
32%
Engagement Rate
@ashleighmedford 😍 Check out the Pandora Garden Collection. Link in bio ✨ #HBTPandora #ad #pandorajewelry
♬ cute sound -
Campaign insights
Which of the pieces you received
would you have purchased?
“The pink flower ring!”
“The charm bracelet and rose gold rings”
“The rose gold ring”
- 60% of surveyed ambassadors were not familiar with the Pandora Garden Collection before this campaign
- 80% of surveyed ambassadors had previously tried Pandora Jewelry
- 100% of surveyed ambassadors know at least one follower who checked out the Pandora Garden Collection after seeing their post
- 100% of surveyed ambassadors are very satisfied with the pieces they received
- 100% of surveyed ambassadors are very likely to recommend the Pandora Garden Collection to friends and family
- 100% of surveyed ambassadors are likely to purchase more Pandora Jewelry on their own
- 100% of surveyed ambassadors want to work with Pandora again!
Any notable feedback from followers?
“They loved it & some checked it out!”
“I heard nothing but positive things! I specifically received a lot of compliments on the rings.”
“They loved learning about the Garden Collection and knew I have previously worn Pandora Jewelry so they were excited to see me partner with them.”
TAKEAWAYS
Pandora now has 30 diverse brand ambassadors and their content to leverage across social and ad-buying on TikTok as well as some fantastic new insights to bring to their next initiative.
REAL PEOPLE .
REAL INFLUENCE
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