Society6 + TikTok
Case Study
CAMPAIGN FLIGHT
Abril 26th – May 31, 2021
Heartbeat activated ambassadors on Tiktok to drive engagement and awareness of Society6 decor offerrings. Over the course of the campaign, Heartbeat activated 29 beauty and lifestyle ambassadors to show how Society6 is their go-to for refreashing their apartment decor. This resulted in a 143% delivery on Reach and an Engagement Rate of 10.2%
Campaign performance:
2.2M
3.2M!
30
30
Total Views:
Total likes:
Total Coments:
Total Shares:
478,334
48,457
473
347
@dailyfashionfinds
- Most popular creator in terms of views
- Her video generated nearly 5x the number of views as her average non-branded video
61,300
129,100
Views
14,000
Likes
74
Comments
193
Shares
11.05%
Engagement Rate
@smithatrish @society6 pls come and decorate my entire apt for me thanks!! #dailyfashionfinds #apartment #apartmentdecor #society6 #ad #shoppinghaul #pinterest 🤪
♬ Send Me on My Way - Vibe Street
@gabidaiagi Check out my link in my bio to shop Society6! Thank you @society6 for the puuuurfect pet bed😍 #hbtsociety6 #ad #cat #catsoftiktok #society6
♬ Cute - Prod by Rose & Artsounds Chill
@gabidaiagi
- Second most popular creator in terms of views
- Post-performance nearly 4x better than her average non-brand content
- Gabi was the most creative with the way she utilized her Society6 product and used her pillow as a cute cat bed
398,200
81,000
Views
2,192
Likes
28
Comments
6
Shares
2.74%
Engagement Rate
@_cindyliu
- Cindy was mid-range in terms of reach but her post still had the highest engagement rate of the campaign
- She began her video with a testimonial style haul but kept viewers interested at the end by including a decor montage
119,900
53,200
Views
11,800
Likes
82
Comments
51
Shares
22.33%
Engagement Rate
@_cindyliu check out my link in my bio to shop society6! 🙂 @society6 #hbtsociety6 #ad #society6 #pinterest #roomdecor
♬ A Cute Song - Yusei
Campaign insights
What did you like the most about the product(s)?
“There were many prints I could choose from.”
“Came as it looks on the website!”
“High quality…”
- 100% of ambassadors who responded to the exit survey had NOT purchased Society6 before.
- 100% of ambassadors who responded to the exit survey were very satisfied or satisfied with their product.
- 67% of ambassadors who responded to the exit survey knew someone who purchased from Society6 after seeing their post
Notable feedback you received from followers?
“A few people told me they purchased the White Christmas pillow!”
“My followers loved Society6 and especially how Society6 has anything and everything for the home.”
“They loved the artwork.”
What did you like the most about the product(s)?
“I loved how I could match designs to my home!”
REAL PEOPLE .
REAL INFLUENCE
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